Prologue – Before the Clock Started

Every startup has a moment it looks back on and says: That’s when it changed.

This is ours.

We had a product-market fit. Real revenue. Expanding accounts. We had clients who stayed, paid, and referred others. What we didn’t have — not really — was structure. Not the kind that scales.

Everything worked because we worked harder.

Smarter, too—but always from inside the chaos.

We were founder-led to the bone:

closing deals, crafting slides, chasing payments, onboarding clients, gathering feedback, writing specs, managing vendors, following up, cleaning up.

Again. And again.

Until we couldn’t.

That’s when Sabina entered the story—a super-angel with precision timing and relentless conviction.

And that’s why we applied to Katapult.

Why we urgently need the machine

To scale from €500K to €5M ARR, we must automate, standardize, and get founders out of execution.

Without that, even our best metrics won’t scale.

But with a fully automated Go-To-Market engine—sales, onboarding, customer success—we unlock growth and healthier margins.

That’s the shift: from theory to velocity.

Once the machine works, scaling is simple: €1 in, €3 out.

Optimize further: €7. Master it—and the unicorn math becomes real.

What we’re building at Katapult

From March 10 onward, our goal is clear:

Create a growth machine that:

Above: Scaling impact as we move from founder-led to fully systematized GTM.

Generates Repeatable Sales

Delivers Scalable Storytelling

Ensures Operational Clarity

We came to Katapult to build that machine in 90 days.

Not to figure it out. To execute.

About Katapult

For those unfamiliar:

Katapult is a three-month accelerator, created by the Serbian Innovation Fund (Fond za inovacionu delatnost).

Its goal is to push startups into their next chapter through capital, mentorship, and relentless, productive pressure.

It forces clarity. It kills excuses.

I remember being in Mozaik’s Startup Studio in Sarajevo on December 25 when the email landed: We got in.

Dino was calm and confident, even after the pitch.

I wasn’t—I’d just been grilled by V. and walked out thinking we blew it.

Katapult labeled us a “scale-up”—

but we knew we weren’t there yet.

We’re post-product-market fit—but we’ve hit the ceiling of founder-led everything.

Founder-led doesn’t mean solo.

It means there’s no system.

The team mirrors what works, but the playbook doesn’t exist yet.

It’s everything we’ve built—now under relentless scrutiny.